Marcel The Shell With Shoes On Becomes a Brand
19.05.12
Slate and Fleischer-Camp have turned Marcel into a miniature multi-media tycoon with two videos, an iTunes app , and now a children’s book. Marcel the Shell with shoes on doesn’t let that get him down though. “When we realized kids liked Marcel too, the only thing keeping it fresh for us was to take on this challenge of making a good children’s book that wasn’t took saccharine,” Slate said. Voiced adorably by Slate, Marcel discusses the reality of being a shell, including sleeping on a piece of bread, wearing hats made from lentils, and the dangers of holding balloons. The tiny shell with two feet and one eye is the creation of former SNL-actress and comedian Jenny Slate and her fiancé Dean Fleischer-Camp. The pair got a lot of offers after the first video, but it was a children’s book that caught their fancy, Slate told Time magazine. “Marcel has an unnamed nostalgia and a bit of meanness to him, and we realized quickly that he could be a classic character. Marcel made his Internet...
Source: ABC News (blog)