Do Marlins want to reinvent themselves? Sign a big name

19.05.12

New fish tank. New everything right down to a new concession menu. "The issues that plagued the franchise - low attendance, bad weather, low payroll, winning and losing, which we've had in extremes - we're out to solve every one of those issues," Samson said. It's fascinating as a case study to see how different the Florida Marlins will work as the Miami Marlins. Samson has a line for this regarding the new Marlins: "The honeymoon is five innings. But, ultimately, you know the truth about new jerseys, logos and even the stadium. "We're starting over," Marlins president David Samson said. New stadium. New home-run sculpture. New jersey. New ballcap. New street signs. The Miami Marlins hold a party this week to reinvent their franchise. If not, look how the Dolphins' extracurricular ideas helped them. No sports team has done this 10 miles from their previous home. Look how the Panthers fared over their last decade despite regular marketing makovers. It can be fun.

Source: Sacramento Bee